A TAKEAWAY inspiration sits at the centre of Pepsico’s latest flavour for Doritos corn crisps.
Doritos Loaded Pepperoni Pizza comes in a 70g price marked pack for £1.25. Case sizes for the new flavour are available as 15x70g case packs.
Pepsico said it aims to tap into the sharing opportunity through the new flavour, incorporating a popular takeaway choice through Doritos. And with Kantar research noting that Gen-Z makes up 67% of sharing moments, Pepsico reckons this will attract the age group even more so to the brand.
Alex Nicholas, Doritos marketing manager at Pepsico, said: “Taste and experience remain a priority for our brand, so by combining the indulgent flavour of pizza with our iconic chip, this launch will ensure we remain well-placed to meet this demand.”
