‘TIS the season of giving and Valeo Snackfoods is looking to help consumers get into the spirit with new Christmas packaging for Kettle Chips rolling out this month.
Eight of Kettle Chips’ core flavours have been given a festive makeover, which Valeo said will ensure the brand is a perfect gift for consumers to give at Christmas parties this year.
The limited-edition design features a bow and blank gift tag on the packaging which Valeo said will allow consumers to add an extra personal touch to gifting this year. Packs are available in all major retailers at £2.09 RRP.
With a Christmas in lockdown last year, Valeo is hoping to capitalise on what it has predicted will be bigger celebrations across the 2021 festive period.
Claire Hooper, head of brands at Kettle Chips, said: “We’re so excited to be bringing back our vibrant festive packaging this Christmas, following such a great response to last year’s designs.
“The wrapping paper effect offers maximum on-shelf impact and injects the joy and fun synonymous with the festive season.
“We’re confident that our Kettle festive fayre will be every bit as popular as it was last year, and we hope Kettle Chips takes centre stage at any social get together this winter – whether it’s a party with friends and family or just a Christmas movie night in.”
