SUNTORY Beverage and Food GB & Ireland is shaking up its Lucozade range with the launch of a raft of new formats.
Lucozade Energy is now available in a new 1.45 litre PMP format – priced at £2 – and a twelve-pack of 330ml cans.
The formats, which will be supported by social media and out-of-home advertising, will include transparent sleeves to aid bottle-to-bottle recycling.
Zoe Trimble of Suntory Beverage & Food GB & Ireland, said: “We know 60% of shoppers want specific drinks that meet specific occasions, and that 64% of consumers would buy a larger serve pack if it were available – making our new 1.45L bottles perfectly placed to help retailers meet the increased shopper demand for take-home formats.”
