Festive offer from the Poppets! brand this year
CONFECTIONERY brand Poppets! has set its sights on the Christmas confectionery market for this year with the launch of its new Poppets! Snowies variant.
Aiming to win shoppers over through impulsive purchases, the new Poppets! Snowies has been directly inspired by the animated film franchise Minions, with characters featured across packs.
The new sweet features milk chocolate balls that are covered in a white sugar shell and each pack sees characters from the Minions franchise stuck inside a massive snow ball and tangled up in Christmas lights to help encourage trial from families with younger children.
Parent firm Valeo Foods UK reckons the new launch will be able to take a bite out of the market spend during the festive season through its on-pack novelties and tap into the nostalgic nature of the Poppets! brand to appeal to older consumers too.
Each 100g comes with an RRP of £1.50 to help offer a competitively priced sharing option for the season.
This festive variant for Poppets! also follows on from another collaboration between Universal and Valeo Foods as the firm rolled out new Barratt Sweet Shop variants featuring Universal’s Dracula for Halloween this year.
A spokesperson for Valeo Foods UK, said: “Designed to capture shopper attention and drive impulse purchases, the NPD taps directly into family shoppers seeking fun, affordable treats that elevate shared festive moments.
“Backed by targeted trade media execution and Good Housekeeping consumer taste testing, Poppets! Snowies offers retailers a space-efficient 100g stand-up pouch engineered for immediate basket conversion.
“Poppets! Snowies featuring Illumination’s Minions will be available for the upcoming festive period. Retailers are urged to lock in allocation early to capture peak seasonal demand.”
