NISA’s new look website is getting results, according to the symbol group, which has reported a 230% increase in leads generated through the site since it was overhauled.
The symbol revamped its website over a four month period last year, in a bid to give the brand a more modern, professional digital platform.
Laura Gomersal, head of marketing at Nisa said: “Since the recent website relaunch, 82% of our generated leads are now organic and coming from Google search.
“With multiple domains previously, we effectively had many different sites competing for rankings.
“Now, under one domain and a consolidated website with lots of great content, we’ve achieved significantly more visibility in Google that we otherwise would have missed out on.”
