AUNT Bessie’s is back on TV screens as part of a £3.1 million marketing investment in the brand.
Debuting last month, the new ‘Caring is the hardest thing we do’ TV ad is scheduled to run through to Christmas, with further support in the shape of digital and print advertising.
Aunt Bessie’s head of marketing Sam Dolan said: “Caring has always been inherent with the roast dinner, whether it’s the personal effort that goes into the preparation, or the interactions people have around the table. Aunt Bessie’s has always been synonymous with the Sunday roast, so we are perfectly placed to celebrate that link.”
