Shearer joins flock

JIM Shearer has joined the team at Birds Eye Limited as the new marketing director for the UK & Ireland.

Shearer will oversee the marketing agenda for the Bird’s Eye, Goodfella’s and Aunt Bessie’s brands after 17 years as a strategy leader for Molson Coors.

Steve Challouma, general manager UK & Ireland at Birds Eye Ltd, said: “Frozen food has never been more relevant for modern-day consumers and their lifestyles, and as we continue to grow our business, Jim will play a key role in taking our brands forward with the exciting initiatives and products we have coming up.”