THE gin category has been rapidly growing over the last few years and now the bottles are getting bigger too.
In response to increased demand for its premium gin, Liverpool-based distiller Whitley Neill has introduced a 1.75 litre format across four of its most popular flavours.
The larger format will be available for Whitley Neill Original Gin, Rhubarb & Ginger Gin, Raspberry Gin and Blood Orange Gin, with an RRP of £59.99.
Leanne Ware, white spirits director at parent firm Halewood Wines & Spirits, said: “By creating an increased bottle size, Whitley Neill has once more differentiated itself and enhanced shelf standout.”