Co-op trials free customer taxis

THE Co-op plans to trial a delivery service in Edinburgh that will offer customers – and their shopping – a free taxi home.

Following a pilot at three stores in England, shoppers at the Co-op store on Dairy Road, Edinburgh who spend £25 or more in-store in a single transaction will be eligible for a free taxi within a five mile radius.

Chris Conway, Co-op head of Food Digital, said: “Retailers need to be increasingly agile in their operations, and the Co-op is committed to exploring new ways to innovate which can create increased consumer choice, ease, speed and convenience.

“While it is still very early days, the response from customers and colleagues has been extremely enthusiastic, with many “hailing” the new taxi scheme and added convenience a huge success, going so far as to describe it as a life-line which helps to overcome social isolation in our local communities.”

The is scheduled to commence at the Edinburgh store, and eight other Co-ops, by the end of the year.