TESCO has thrown its hat into the discounter ring with the launch of new store brand, Jack’s.
The new store format opened its doors to the public for the first time on 20 September at two locations: Chatteris Cambridgeshire and Immingham, Lincolnshire.
Tesco plans to open 10-15 Jack’s stores in the UK over the next six months across new sites, sites adjacent to existing Tesco stores, and a small number of converted Tesco stores.
Low pricing, own-brand SKUs and British sourcing appears to be at the heart of Tesco’s new offer, with the supermarket committing to sourcing 80% of its food and drink from UK suppliers.
Jack’s will also offer a range of limited-run general merchandise on a “when it’s gone, it’s gone” basis, similar to the special offer aisles found in the German discounters.
Tesco has also revealed Jack’s will operate on a low-cost business model, with a “no fuss” approach, simplified range of products, “no fancy fixtures or fittings” and no added extras.
Named for Tesco founder Jack Cohen, the launch of Jack’s kicks off Tesco’s centenary celebrations, which Tesco Group chief executive Dave Lewis said made for a fitting tribute.
“Jack Cohen championed value for customers and changed the face of British shopping,” said Lewis. “He’s an inspiration for all of us and that same spirit still drives Tesco now.”
“It’s fitting that we mark the beginning of Tesco’s celebration of 100 years of great value by launching a new brand, and stores bearing his name: Jack’s.”