MICROWAVE snack brand Rustlers is rolling out its new All Day Breakfast Sausage Muffin from this month.
It features a sausage patty in a bun, topped with cheese and tomato ketchup and comes with an RRP of £1.50.
Adrian Lawlor, marketing and business development manager at brand owner Kepak Foods, said: “Last year we conducted a shopper study and learned that breakfast is important for the brand.”