VOLVIC has entered 2018 with all guns blazing, rolling out a revamped bottle for its 50cl format, launching a new £3.8m marketing campaign and announcing plans to introduce a new 75cl pack.
Tom Hickton, brand lead for Volvic UK & Ireland, said of the new packs: “We recommend that retailers stock up on the 50cl format now to meet demand and look out for the 75cl bottle later this year.”
