KINDER Bueno Dark returned to store shelves in February following an appearance last year.
Levi Boorer, customer development director for Ferrero UK & Ireland said research had shown the company both that there is “a lot of love for Kinder Bueno” and that 60% of existing buyers would also purchase the dark product, which shows there’s a “lucrative sales opportunity for retailers”.
Kinder Bueno Dark has a milky hazelnut filling, encased in a dark chocolate covered wafer.
“Shoppers are still purchasing little indulgences from the brands they love. By listening to our consumers and offering something a little bit different, such as our sophisticated on-pack offers and the launch of our Dark variant, we have seen the sales of the Kinder Bueno range grow by 12% in the last year.”
Kinder Bueno Dark will be supported via social channels with media investment and giveaways.
Earlier this year Kinder introduced £1 price-marked packs on its sharing range of Kinder Choco-Bons (69g) and Kinder Chocolate Mini (72g). “We have tailored our Kinder Sharing Bags range for each channel to make sure that we are providing the right product at the right price and in the right place, to unlock incremental sales,” said Boorer.