A new version of Honey Monster Puffs being launched this month has 25% less sugar.
Andy Valentine, marketing director at brand owner Halo Foods, said: “This latest reformulation marks the next step in the brand’s ongoing programme to reduce sugar levels and provide nutritional transparency.
“The total sugar content for the cereal has now been reduced to 6.6g per 30g serving, without compromising flavour or taste.”
The relaunch will be supported with marketing activity aimed at reaching 11m consumers this year.
