Win For Your Squad with new Cadbury FC competition
SNACKS giant Mondelēz International has announced its latest consumer promotion for the Cadbury brand with its new football-focused Win For Your Squad promotion.
The new competition is offering shoppers the chance to win money-can’t-buy experiences with some of the world’s biggest football stars including Ian Wright, Virgil van Dijk, Lauren hames and Declan Rice.
Winners of the competition could enjoy time gaming with Arsenal’s Declan Rice, a coaching session with Lauren James, go bowling with Virgil van Dijk or enjoy a VIP watch along experience of an England game with football legend Ian Wright.
Lucky consumers who bag one of these prizes will also be able to share the experience with members of their family and friends.
In addition to these money-can’t-buy experiences, Cadbury will also offer shoppers to win from a suite of other prizes including match day tickets for the 2026/27 season and lifestyle vouchers. The promotion is live now until 20 July.
Alongside the shopper competition, retailers will also be able to get in on the fun. As part of the Win For Your Squad promotion, store owners will have the opportunity to bag £750 worth of Amazon vouchers for their team – made up of 15 £50 vouchers. Additionally, retailers will also scoop up £200 of stock each.
To enter, store operators will need to enter their details to SnackDisplay.co.uk, Mondelēz’s International’s trade-facing website, explaining why they want to win a prize for their team. The retailer promotion will conclude on 31 July.
The campaign will be supported by a multi-channel media investment, including social media, broadcast, digital and OOH support.
Charlotte Docker, junior brand manager for bitesize at Mondelēz International, said: “Win For Your Squad is all about bringing people together through the power of sharing, especially during one of the biggest moments in the football calendar.
“We know that shoppers are looking for ways to make those matchday moments even more special, and this campaign gives them the chance to win unforgettable experiences not just for themselves, but for their friends and family too.
“By combining standout on-pack activation with a compelling prize pool and the support of some of football’s biggest names, we’re creating a strong reason for shoppers to engage in store.
“At the same time, we’re helping retailers reward their own teams, as well as drive excitement to increase footfall and unlock incremental sales.”
