Revamped Persil capsules set to tackle tough laundry stains
LAUNDRY brand Persil is set to upgrade its range of Bio and Non Bio capsules with the revitalised four-chamber design.
Building up from the previous three-chamber, the new laundry capsules feature Nano-Power and Nano-Sense technologies that have revamped the tablets in a bid to tackle tough, dried-in stains to deliver an increased level of cleanliness.
The new formulation has been developed over a period of 10 years, according to parent firm Unilever, with world-experts in detergent technology to help match ongoing shopper demand for improved wash results, particularly when it came to tougher stains.
In addition to this upgrade of Persil capsules, the brand is also set to introduce two new variants across the range with Persil Ultimate Ultra Stain Removal Non-Bio and Persil Ultimate Ultra Stain Removal Bio to meet shoppers needs for effective, high-performance laundry solutions.
The new variants come in packs of 31 washes or 44 washes with respective RRPs of £8.50 or £11.
The redesigned capsules and new packs will roll out across grocery and convenience channels throughout April, alongside a concurrent relaunch of Persil’s liquid detergent portfolio featuring clearer Bio and Non-Bio signposting to align with the new capsules.
Guille Vosen, UK&I home care marketing lead at Unilever, said: “Stain removal remains a top priority for laundry shoppers and this redesign of our Persil capsules reflects a significant step forward in our capsule technology.
“We know there is growing demand from families seeking effective solutions that are also suitable for sensitive skin so with the launch of the Ultimate Ultra Stain Removal Non-Bio capsules, we’re meeting both needs head-on.
“With 60% of shoppers saying that stain removal is their key pain point with current laundry offerings; by improving Persil’s performance on tough, dried-in stains, we are delivering outstanding stain removal performance while remaining gentle next to skin.
“This gives retailers the opportunity to trade shoppers up without compromising on the needs of those looking for products that are suitable for sensitive skin.”
