WANT to sell more magazines? Then look for customers keen on slimming or sewing. Those are among the mags that are doing best while others continue to struggle.
While TV listings magazines took the top three places in the sales charts again in 2014 only one of them increased sales year on year.
According to the Audited Bureau of Circulations’ Consumer Magazine Report, TV Choice at number one saw a decrease in average sales in the second half of 2014 of 7.9% against the equivalent period in 2013. What’s on TV, in second place, showed a slight increase of 0.7%.
It was one of only three of the top 10 best sellers to avoid a drop in sales.
Slimming World with a rise of 7.8% was the best performer in the top 10 and Good Housekeeping was up by 1.3%.
Glamour remained the top-selling woman’s magazine but lost 2.5% while the more practical Prima recorded an increase of 2.7%.
Men’s Health dropped 6.1% and FHM almost fell out of the top 100, landing in 99th position with a fall in sales of 21.4%.
Celebrity title Star recorded the biggest decrease in the top 100, down 27.2% and New! lost 20.7%
Toy tie-in Lego Legends of Chima recorded the biggest increase with a rise of 25.2% against the previous year.
Saga Magazine stayed in the top 10 but its sales dropped by 13.8%.
|
|
Title |
Actively purchased copies – at end Dec 2014  |
% Change versus end of June 2014 |
% Change versus end of Dec 2013 |
|
1 |
TV Choice |
1,266,242 |
-2.8 |
-7.9 |
|
2 |
What's on TV |
1,054,588 |
2 |
0.7 |
|
3 |
Radio Times |
776,398 |
2.7 |
-5.8 |
|
4 |
Take a Break |
638,002 |
-1.7 |
-7.3 |
|
5 |
Slimming World |
483,991 |
4.5 |
7.8 |
|
6 |
Saga Magazine |
418,312 |
-7.3 |
-13.8 |
|
7 |
Good Housekeeping |
400,100 |
3.2 |
1.3 |
|
8 |
Glamour |
365,378 |
0 |
-2.5 |
|
9 |
Woman and Home |
329,116 |
1.7 |
-1.6 |
|
10 |
Chat |
292,644 |
-1.8 |
-8.6 |
|
11 |
New! |
292,520 |
-8.1 |
-20.7 |
|
12 |
Closer |
290,419 |
-4.5 |
-11.8 |
|
13 |
Woman's Weekly |
285,251 |
0.6 |
0.1 |
|
14 |
OK! Magazine |
267,718 |
6.3 |
-5.2 |
|
15 |
Prima |
263,525 |
1.5 |
2.7 |
|
16 |
That's Life |
258,712 |
3.2 |
-6.4 |
|
17 |
Woman |
249,050 |
-0.9 |
0.1 |
|
18 |
Yours |
248,684 |
-0.9 |
-0.4 |
|
19 |
TV Times |
236,609 |
4.2 |
-6.6 |
|
20 |
BBC Good Food |
228,613 |
5.6 |
-7.4 |
|
21 |
Sainsbury's Magazine |
224,541 |
6.2 |
12.3 |
|
22 |
Woman's Own |
215,556 |
-2.5 |
-2.5 |
|
23 |
HELLO! |
215,467 |
-0.4 |
-4.5 |
|
24 |
Private Eye |
206,664 |
0.5 |
-2.1 |
|
25 |
National Geographic |
205,685 |
-3.4 |
-11.6 |
|
26 |
Peoples Friend |
202,236 |
-1.8 |
-6 |
|
27 |
Cosmopolitan |
198,502 |
-10.7 |
-9.6 |
|
28 |
Bella |
197,157 |
1.9 |
-7.7 |
|
29 |
Heat |
189,267 |
-6.9 |
-15.6 |
|
30 |
Best |
188,409 |
-4.9 |
-6.4 |
|
31 |
Star |
186,877 |
-10 |
-27.2 |
|
32 |
Ideal Home |
178,499 |
-4.7 |
-2.9 |
|
33 |
BBC Gardeners' World |
177,734 |
-16.7 |
-7.6 |
|
34 |
Red |
174,065 |
0.2 |
-5.6 |
|
35 |
Real People |
170,047 |
3 |
-5.8 |
|
36 |
Take a Break Series |
168,872 |
9.4 |
0 |
|
37 |
Marie Claire |
159,368 |
-1.8 |
-13 |
|
38 |
Reveal |
157,310 |
-3.5 |
-9.7 |
|
39 |
Now |
155,246 |
-10.1 |
-17.4 |
|
40 |
Pick Me Up |
153,062 |
-2.5 |
-13.3 |
|
41 |
Country Living |
152,690 |
2.1 |
-3.9 |
|
42 |
Men's Health |
152,374 |
-3.2 |
-6.1 |
|
43 |
The Week |
147,577 |
0.3 |
0.9 |
|
44 |
TV and Satellite Week |
144,168 |
-3 |
-6.9 |
|
45 |
Look |
140,716 |
-8.1 |
-17.8 |
|
46 |
Vogue |
138,941 |
-0.2 |
-0.6 |
|
47 |
Grazia |
136,667 |
-1 |
-6.4 |
|
48 |
The Economist |
132,414 |
-13.9 |
-16.6 |
|
49 |
Weightwatchers |
131,402 |
0.2 |
-7.7 |
|
50 |
Candis |
131,194 |
-12.6 |
-18.4 |
|
|
Title |
Actively purchased copies – end Dec 2014 |
% Change versus end of June 2014 |
% Change versus end of Dec 2013 |
|
51 |
Inside Soap |
130,742 |
-1.6 |
-9.6 |
|
52 |
Elle (U.K.) |
125,143 |
5.9 |
-4.4 |
|
53 |
Reader's Digest |
116,551 |
5.8 |
-24.4 |
|
54 |
House Beautiful |
116,007 |
10.1 |
4.1 |
|
55 |
Empire |
115,614 |
-3.1 |
-9.9 |
|
56 |
Puzzler Collection |
114,493 |
|
-3.7 |
|
57 |
Your Home |
114,338 |
-3.5 |
-2.4 |
|
58 |
Healthy |
112,859 |
|
-5.4 |
|
59 |
Total TV Guide |
112,592 |
4.5 |
2.6 |
|
60 |
Christmas Magazine |
109,006 |
|
-17.5 |
|
61 |
Essentials |
106,494 |
-0.8 |
1.2 |
|
62 |
My Weekly |
102,461 |
0.1 |
-4.6 |
|
63 |
Women's Health |
102,365 |
3.1 |
7.1 |
|
64 |
Love It! |
99,424 |
-2.4 |
-10.5 |
|
65 |
Instyle UK |
98,271 |
3 |
3.6 |
|
66 |
Style at Home |
97,981 |
-6 |
3.3 |
|
67 |
BBC Top Gear Magazine |
94,928 |
0.7 |
-5.1 |
|
68 |
Computeractive |
86,014 |
|
-3.7 |
|
69 |
Fun to Learn – Peppa Pig |
85,268 |
-5.1 |
-5.9 |
|
70 |
Ideal Homes Guide to Christmas |
83,524 |
|
5.6 |
|
71 |
Forever Sports Magazine |
80,203 |
44.7 |
|
|
72 |
25 Beautiful Homes |
80,201 |
-6.8 |
-10.6 |
|
73 |
GQ |
78,275 |
-1 |
-2 |
|
74 |
Homes and Gardens |
76,100 |
-1.4 |
-6 |
|
75 |
Time Magazine |
75,875 |
|
-3.8 |
|
76 |
Motor Cycle News |
75,502 |
|
-11 |
|
77 |
Country Homes & Interiors |
72,952 |
-4 |
-7.6 |
|
78 |
Runner's World |
70,874 |
|
1.5 |
|
79 |
Living etc |
70,860 |
-4.4 |
-3.7 |
|
80 |
House and Garden |
67,652 |
-0.7 |
-3.1 |
|
81 |
New Scientist |
65,511 |
-4.3 |
-9.8 |
|
82 |
Four Four Two |
60,778 |
-4.8 |
-14 |
|
83 |
BBC History Magazine |
60,768 |
-1.3 |
-0.8 |
|
84 |
CBeebies Weekly |
60,199 |
8.7 |
41 |
|
85 |
Peppa Pig Bag-o-Fun |
58,375 |
-13.8 |
-5.6 |
|
86 |
delicious |
56,841 |
|
-10.8 |
|
87 |
What Car? |
56,419 |
|
-9 |
|
88 |
Disney's Princess |
56,126 |
-6.4 |
8.7 |
|
89 |
Word Search |
55,088 |
|
-4.2 |
|
90 |
Cbeebies Art |
54,118 |
-7.1 |
1.5 |
|
91 |
Soaplife |
53,909 |
-11.7 |
-20.2 |
|
92 |
Lego Legends of Chima |
53,759 |
17.8 |
25.2 |
|
93 |
Cbeebies Special |
52,590 |
-0.1 |
-14.6 |
|
94 |
Harpers Bazaar |
52,507 |
3.7 |
1.9 |
|
95 |
Toxic |
51,479 |
4 |
-1.9 |
|
96 |
Psychologies |
51,401 |
-10.2 |
-13 |
|
97 |
MoneyWeek |
51,297 |
-8.9 |
-7.2 |
|
98 |
All About Soap |
51,097 |
-8 |
-19.2 |
|
99 |
FHM |
49,679 |
-8.8 |
-21.4 |
|
100 |
Viz Comic |
48,427 |
|
-6.1 |
