MOTHER’S Day last year generated an increase of 42% in sales of Shloer and a rise in sales of Shloer Celebration by 28.5% according to Amanda Grabham, marketing director, soft drinks at SHS Drinks.
She said: “Shloer sales have always shot up at Easter and we know that by getting consumers to associate the brand with other occasions such as Valentine’s and Mother’s Day we can increase frequency of purchase.”
• According to brand manager Fran Draper, the new drink driving limit in Scotland is pushing demand for Eisberg alcohol-free wine.
