PASTRY and sandwich producer, Ginsters, has a new range of microwaveable savoury snacks designed, the brand team says, to appeal to younger customers who want to grab a hot bite to eat and go.
Part of its H+EAT sub-brand, the new products are made with freshly baked bread dough and fresh British ingredients.
They can be microwaved in 90 seconds, either at home or using an in-store microwave oven.
The company used qualitative and quantitative research, done by Thrive and One Poll, to identify customer demand for quality products that they could “grab and go”. Ginsters chose the bread dough recipe to offer a choice to consumers who would like an alternative to savoury pastry.
The H+EAT core range includes a Hot Pepperoni Twist, a Ham & Cheese Twist, a Hot Dog with Ketchup and Onions and a Hot Dog with Mustard and Onions. (All RRP £2.29). There is also a Burrito, RRP £3.49.
