INDEPENDENT co-operative Scotmid is piloting a new scheme with Healthier Scotland to encourage consumers to eat better.
Five stores across Edinburgh will run the trial, with fruit and vegetables displayed where consumers may be more likely to buy them on impulse, instead of sweets or snacks.
The company says fresh produce will be more clearly signposted to promote the Scottish Government’s Healthier Scotland campaign and to remind shoppers to eat a healthy and balanced diet.
A key part of the project will be to raise awareness among consumers about the importance of eating at least five portions of fruit and veg each day.
Malcolm Brown, head of communications for Scotmid, said: “At Scotmid we are proud to support many health-related initiatives in communities across Scotland. Retailers have a responsibility to encourage people to eat more fruit and vegetables to help tackle obesity and improve nutrition.”
If the five-store trial proves successful the initiative will be rolled out to 20 more stores during 2014.