Tag: Surf

Promotional image of the Surf laundry detergent rebrand, with pack shots of the products against a pink background that has flowers. The text reads 'clean with joy infused fragrance'.

Surf washes up a new look

Laundry detergent brand Surf has unveiled its new "Joy-Infused" rebrand for its liquid and capsule range, complete with new mood-boosting scents.
Surf bottles

Surfing to new shores

Unilever brand Surf has joined the household cleaning category with the launch of new disinfectant cleaning products.
domestos christmas products

Season’s cleaning

Unilever has been getting into the festive spirit by launching new limited-edition fragrances across its home care brands

Riding the wave into stores

Surf is up on shelves with a new look following a packaging revamp. The new pack features more prominent placing of fragrance cues and two...

Freshening up

New fragrance-release technology and new packaging have been included in a refresh of Surf laundry liquid. The re-vamp is being supported by £1.6m worth of...
Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories

It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers WITH consumers more inclined than before...
Scottish Grocer and Convenience Retailer
Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.
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