Freshening up

New fragrance-release technology and new packaging have been included in a refresh of Surf laundry liquid.

The re-vamp is being supported by £1.6m worth of marketing activity.


Brand manager Katy Holder said: “We know that consumers are always looking for ways to get a longer-lasting fragrance out of their wash, which is why we’re re-launching Surf’s core range to include a new fragrance technology – delivering perfectly against this trend.”

The new packaging features contrasting white and colour blocks, with Surf flowers bursting from the centre.