Season’s cleaning

UNILEVER has been getting into the festive spirit by launching new limited-edition fragrances across its home care brands.

Comfort, Domestos and Surf have all been given the tinsel treatment with the roll out of seasonal variants.

Unilever’s seasonal range includes Surf Frosted Pine & Apple Liquid Detergent, Domestos Frosted Pine Power 5 Rim Block, and Comfort Creations Frosted Pine & Apple Fabric conditioner.

The limited edition range is available now across c-store and grocery channels. All three flavours come in seasonal packaging with matching limited-edition designs across all three home care products, which Unilever reckons will “attract sensorial seekers and provide optimum stand out on shelf.”

Nadine Slyper, home care brand experience lead at Unilever UK and Ireland said: “Fragrance is key when it comes to home and clothes care, with shoppers always on the look-out to try new and interesting scents, especially during the festive season. 

“Our previous limited-edition products have been hugely successful and driven incremental sales to the category.

“These latest additions are perfect for the coming months thanks to their fresh and crisp fragrances which will whisk shoppers away to a winter wonderland – while delivering the great cleaning performance and care that Comfort, Domestos and Surf are famous for.”