Riding the wave into stores

Surf is up on shelves with a new look following a packaging revamp.
The new pack features more prominent placing of fragrance cues and two new claims: “Intense Burst of Fragrance” and “Super Concentrated”.
The revamped range will also feature two new pack sizes, a 40 wash large pack and 60 wash X-Large.
Michelle Kimber, Surf brand manager at Unilever UK, said: “As one of the leading brands in the laundry category, we want to make shopping the laundry aisle an exciting and convenient experience for consumers.
“The new bold designs and larger pack sizes have been designed to do just that.”