Tag: sports drinks

Lionel Messi drinks from a Mas+ by Messi Miami Punch drink in a football stadium.

Messi launches Más+ by Messi drinks exclusively in Spar

Football superstar Lional Messi has rolled out his sports drink Más+ by Messi to the UK for the first time, kicking off with an exclusive stint in Spar stores.
Boost Energy is available in a range of formats.

Flexibility over energy category pays off, says Boost Drinks

Energy firm Boost Drinks offers insights on ways convenience store retailers can make the most of the category through consumer trends and behaviour.
Lucozade Sport Zero Sugar will appeal to new customers, say Suntory.

Loyalty to Lucozade Sport will drive sales

Suntory Beverage & Food has been highlighting the importance of consumer brand loyalty in driving sales of the likes of its Lucozade Sport.
Summertime exercise routines can drive up sales of sports drinks, reckons Boost.

Boost sales with sports drinks

As people take to exercising in the sunshine, sports drinks can do well for c-store retailers – as long as they take into account the desire for value and taste, says Boost Drinks.
Variety in energy goes beyond flavour as Red Bull reckons can size counts, too.

Red Bull advises spending time and energy on range

Energy drinks giant Red Bull is advising convenience retailers to stock a variety of flavours and can sizes to satisfy consumer demands and drive up profits.