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Friday, June 18, 2021
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Tag: P&G

Marked for sales

With consumers increasingly looking for value PMPs are found in more aisles.

That makes a lot of scents

P&G has unveiled a line-up of new air care products as part of a major range extension for Febreze.

Shampoo is getting ahead

HEAD & Shoulders has a new premium line of shampoos and conditioners targeted at women.
Fairy reformulation

New liquid a winning formula

The new liquid is said to make use of ‘Lift Action Boost’ technology, delivering what owner P&G described as Fairy’s “best-ever grease cut”.

Retailers influence new price

FEEDBACK from retailers convinced P&G that it should put its best selling Flash SKU in a PMP, the firm said.
Bold-Pink-Aquarium

Bold to ‘Take you home’ with TV campaign

P&G is enhancing its Bold portfolio with the release of a new range of 3 in1 Pods. Available in four scents, the pods use a three-chamber technology to clean, soften and freshen clothes

Down to £2

P&G has reduced the price of its Flash Task Sprays PMP. The homecare brand is now available in a £1.99 PMP, down from the previous...
Fairy flash cleaning products

Choices and confusion

Homecare has had a challenging year with volume flat to declining and value eroding, according to Nik Ganich, brand manager for home care at...

Making scents of laundry

FRAGRANCE lovers are the target market for the latest launch by Bold 2in1. The new Irresistible Scents range is made up of two varieties –...

Paul O’Grady tackles the ‘12 Stinks’ of Christmas

PROCTER & Gamble has rolled in comedian Paul O’Grady and the London Community Gospel Choir to drive sales of its odour-eliminating brand, Febreze this...

UNICEF and Pampers partner for ‘Amazing Babies’

P&G’s nappy brand Pampers has partnered with UNICEF for the 11th consecutive year, with celebrity mum and former Girls Aloud singer Kimberley Walsh launching...

Miracles ahead?

THE new TV ad for Flash Multi Surface Concentrated Cleaner shows a confused dog wandering through a house and wondering where all the mud has...

Concentrated effort

SHOPPERS are increasing the number of clothes care products they are buying and are buying them more frequently, according to Katharine Crossland, Unilever commercial...

Cleaning up in barbie season

ENTERTAINING outdoors can be messy according to P&G – dishes get dirty and clothes suffer wine and sauce stains, and there’s the task of...

Nappy range to tear it up

PAMPERS has launched a new product on the UK market – Baby-Dry Pants. The pants can be pulled on and removed by tearing the sides,...

Close shave for Bond advert

AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette. Quotes from his work are being used...