Tag: P&G
Hinch up the house
Social media housework hero Mrs Hinch has joined forces with P&G to launch a range of products sporting her favourite scent.
Marked for sales
With consumers increasingly looking for value PMPs are found in more aisles.
That makes a lot of scents
P&G has unveiled a line-up of new air care products as part of a major range extension for Febreze.
Shampoo is getting ahead
HEAD & Shoulders has a new premium line of shampoos and conditioners targeted at women.
New liquid a winning formula
The new liquid is said to make use of ‘Lift Action Boost’ technology, delivering what owner P&G described as Fairy’s “best-ever grease cut”.
Retailers influence new price
FEEDBACK from retailers convinced P&G that it should put its best selling Flash SKU in a PMP, the firm said.
Bold to ‘Take you home’ with TV campaign
P&G is enhancing its Bold portfolio with the release of a new range of 3 in1 Pods. Available in four scents, the pods use a three-chamber technology to clean, soften and freshen clothes
Down to £2
P&G has reduced the price of its Flash Task Sprays PMP.
The homecare brand is now available in a £1.99 PMP, down from the previous...
Choices and confusion
Homecare has had a challenging year with volume flat to declining and value eroding, according to Nik Ganich, brand manager for home care at...
Making scents of laundry
FRAGRANCE lovers are the target market for the latest launch by Bold 2in1.
The new Irresistible Scents range is made up of two varieties –...
Paul O’Grady tackles the ‘12 Stinks’ of Christmas
PROCTER & Gamble has rolled in comedian Paul O’Grady and the London Community Gospel Choir to drive sales of its odour-eliminating brand, Febreze this...
UNICEF and Pampers partner for ‘Amazing Babies’
P&G’s nappy brand Pampers has partnered with UNICEF for the 11th consecutive year, with celebrity mum and former Girls Aloud singer Kimberley Walsh launching...
Miracles ahead?
THE new TV ad for Flash Multi Surface Concentrated Cleaner shows a confused dog wandering through a house and wondering where all the mud has...
Concentrated effort
SHOPPERS are increasing the number of clothes care products they are buying and are buying them more frequently, according to Katharine Crossland, Unilever commercial...
Cleaning up in barbie season
ENTERTAINING outdoors can be messy according to P&G – dishes get dirty and clothes suffer wine and sauce stains, and there’s the task of...
Nappy range to tear it up
PAMPERS has launched a new product on the UK market – Baby-Dry Pants.
The pants can be pulled on and removed by tearing the sides,...
