New liquid a winning formula

Fairy reformulation

FAIRY Liquid has been reformulated to better cut through grease. The new liquid is said to make use of ‘Lift Action Boost’ technology, delivering what owner P&G described as Fairy’s “best-ever grease cut”.

Support for the reformulated Fairy comes in the form of a nationwide TV campaign showcasing the new liquid’s cleaning credentials.

P&G’s Patrick Megarry commented: “This is an exciting development for Fairy Liquid with our new Fairy Lift Action technology continuing to help differentiate Fairy from its competitors in the category.”