Fruit-tella Sticks to expansion with Berries & Cherry

Perfetti Van Melle grows the on-the-go option in chews

Global confectioner Perfetti Van Melle has expanded on the Fruit-tella Berries & Cherry variant with a new on-the-go Stick format pack.

GLOBAL confectionery manufacturer Perfetti Van Melle (PVM) has expanded on its Fruit-tella chews range with the launch of its new Fruit-tella Berries & Cherry Stick format.

Following the popularity of the flavour’s 170g Sharing Bag, the brand is expanding on the variant of these chews with its 41g Stick format for on-the-go consumption occasions.

Each stick consists of 10 individually wrapped chews, offering small bites of fruity sweetness in flavours of Blackberry, Raspberry and Cherry.

The new pack also makes use of Fruit-tella’s new vegan formula ensuring they are suitable for all those consumers following a plant-based diet.

The new Stick format will be available across the UK from this month with an RRP of 65p per single pack.

Lauren Potter, senior brand manager at PVM, said: “We are excited to bring even more fruity joy to Berries & Cherry fans with our new, single stick format.

“Made with only natural flavours and colourings, Berries & Cherry single stick chews allow children to enjoy our best-selling chews’ natural fruity taste and parents to relax knowing that healthy snacking worries have all been taken care of.

“We are delighted that Fruit-tella’s vegan and free-from formula makes the brand’s Berries & Cherry Stick an accessible treat for all the family.”