Tag: Mentos
Mentos bolsters Discovery launch in new campaign
Perfetti Van Melle is set to build on its new launch Mentos Discovery with a new marketing campaign running for three months over summer.
Mentos doubles on gum in new packs
Perfetti Van Melle has launched a new Duo Pack format across Mentos Gum, aiming to drive up sales of the brand further here in the UK.
Mentos opens up to sharing
Perfetti Van Melle is set to grow the opportunity for confectionery sharing as the firm rolls out new Pouch Bags sharing packs across the Mentos brand.
Mentos bursts with flavours
Perfetti Van Melle aims to drive consumer engagement with the Mentos brand with the launch of its new Discovery sweets, which feature 14 different flavours.
Perfetti Van Melle has a sweet match for missions
Confectionery giant Perfetti Van Melle has recommended retailers to keep the sweets section well varied to help match different shopper missions.
Consumer choice across the market
Shoppers have made their call on their favourite products for 2023, bringing retailers plenty of opportunities to stock up on some popular choices for stores.
Sweet hopes for sour gum
Confectionery giant Perfetti Van Melle (PVM) has launched Mentos Sour Gum in response to the increasing popularity of the sub-category.
More minis to go for Mentos and Smint
Confectionary giant Perfetti Van Melle has introduced new formats for two of its most popular brands Mentos and Smint
Display, range and embracing change
SUGAR confectionery is a core category in the convenience channel and therefore worthy of an extra bit of attention.
Office return drives gum growth
THE return of office working has had a positive impact on gum sales, according to Perfetti Van Melle, following a decline in performance under Covid restrictions.
Something to chew on
Mentos has branched out with the launch of a new chewing gum range.
Stay fresh on the go
A NEW Mentos format will roll out this month as brand owner Perfetti van Melle (PVM) looks to attract on-the-go shoppers.
Better for you, better for sales
Perfetti Van Melle says it is crucial to offer a range of reduced sugar options .
Choice is the key to success
PVM expects to see sugar free shine in the year ahead
Friendly Mentos
Mentos has brought back its range of limited edition ‘Say Hello’ sweets in a bid to get shoppers talking about the brand, and to each other .
Banking on bottles
Bottle formats seeing increasing success for gum, say producers
