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Tag: Kellogg’s

Adding price to breakfast choice

KELLOGG’S says Kantar Worldpanel research has revealed that breakfast accounts for 28% of all ‘meal occasions’ in the UK. The cereals firm has launched...

Cereal giant lowers PMPs

EARLIER this year Kellogg’s reduced the prices of its permanent price-marked packs of cereals. It said the move was designed both to boost sales...

Acting on impulse

PRODUCTS that are attractive impulse purchases provide many of the best opportunities for c-stores to achieve incremental sales. So the best such lines can...
breakfast, c-stores, Scotland,

Brands battle a cereal slowdown

Cereal is the UK’s most popular breakfast food, but after a slump in sales, the fight is on to build a healthy image for the...

Porridge proves hot and hotter

It’s a complicated time in the breakfast market. Many people skip breakfast entirely but others have been turning back to the early morning meal...
Seabrook’s new-look packaging points to the brand’s Yorkshire heritage, while Walkers sends Gary Linker off on his tractor to source British ingredients.

Gluten-free from Yorkshire

YORKSHIRE-based snack manufacturer Seabrook has given its crisps a major revamp, underlining the brand’s regional heritage. The new-look packaging, released this month, also...