Tag: Johnnie Walker

Maureen Robinson stands with various whiskey bottles from the diageo brand

The end of an era

Maureen Robinson, master blender at Diageo and one of the leading lights of Scotland’s whisky industry is stepping down from her role.

Johnnie Walker green

EMPLOYEES at Johnnie Walker Princes Street visitors’ centre have marked the Queen’s Platinum Jubilee, by donating trees to the Queen’s Green Canopy (QGC) project.

Whisky galore in c-stores

CHRISTMAS has always been a key selling period for spirits, but this festive season retailers may want to consider recent shifts in consumer behaviour.

Celebrating 200 years

Diageo has unveiled a new limited-edition pack for its premium blended whisky brand Johnnie Walker

Single malts are coming

Diageo has launched a new limited edition Johnnie Walker blend inspired by Game of Thrones
diageo captain morgan johnny walker

Give the shopper more confidence

HAVING a range of PMPs in a store instils a sense of confidence and trust between the retailer and the shopper, says James Cragg,...

JW ode to joy

Having spent 15 years encouraging its consumers to keep walking, Johnnie Walker now wants to them go further with joy. The whisky brand’s new campaign,...

Red price alert

DRINKS giant Diageo is adding to its range of price-marked-pack spirits with the launch of Johnnie Walker Red Label PMP in 70cl and 35cl. Johnnie...
Ryder Cup legend Colin Montgomerie helped launch a very special Ryder Cup bottling of Johnnie Walker Blue Label.

Back home

FOOD and drink will play a major part in golf’s Ryder Cup, being held next month (26 - 28 September) at Gleneagles. And Diageo will...
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