Tag: Guinness
First sip on screen
AHEAD of summer 2016, Guinness has launched a TV ad to promote Hop House 13 Lager, the latest product in its Brewers Project series.
The...
Top-up takes a lead
IN the lead up and throughout the Christmas period, shoppers often look for items to create a special at-home occasion and are more likely...
First time for power sponsor
DURACELL has become an official tournament provider for Rugby World Cup 2015.
The battery brand’s business leader for the UK and the Republic of Ireland...
Bottling the XX factor
Guinness Original goes back to the future to catch history fans
IT was a case of returning to its roots for Guinness Original when...
Scotland’s most valuable off-trade beer brands
Beer holds up
DOES beer form the bedrock of Scottish off-trade sales? It did at one time but those days have gone. Last year wasn’t...
Porter’s return
IRISH author Flann O’Brien’s most famous novel includes a poem called The Workman’s Friend. In it an ordinary man says that when dealing with...
Drinks making their mark
CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...