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A can, a bottle and a pint glass of Skinny Brands lager stand against a yellow background.

Global Brands acquires Skinny Brands low-calorie beer

Pack shots of Quadz Blue Razz, Cherry Daq, Lime Marg and Pink Marg.

Global Brands bolsters pre-drinks with Quadz

Pack shots of Hooch Peach 440ml cans.

Hooch builds range with new Peach flavour

Pack shots of VK Squashka range incluidng Apple & Blackcurrant, Cherries & Berries and Orange & Pineapple variants.

VK introduces new ‘enhanced RTD’ with Squashka range

Pack shots of Soopa Hooch Blue Raspberry and Soopa Hooch Cherry Cola.

Soopa Hooch rolls out to Asda stores

Promotional bays for Soopa Hooch drinks inside a Bestway depot.

Hooch rolls out across wholesale depots to showcase Soopa Hooch range

Pack shots of Reef Orange & Passion Fruit Vodka & Fruit Juice Tetra packaging cartons.

Reef unveils new tetra packaging format for RTD range

A person's hand holds a can of Cherry Hooch on a wooden table.

Hooch delivers a bold new flavour with Cherry variant

Global Brands aims to cater to the demand for higher ABV drinks with be. cocktails.

Global Brands pushes be. RTD cocktails

Appeal to students this St Patrick's Day through a new offering in the off-trade, such as be. cocktails from Global Brands.

Focus on student shoppers for St Patrick’s Day

Hooch has a Soopa offer

Market News | Hooch, Sea Change, Skittles, Bebeto

Global Brands has global growth in store

a woman holds a bottle of VK alcopop in a neon yellow dress infront of a neon yellow background

Vibrant new VK packaging

Bigger format for RTD

Pink-Hooch-on-table

Raspberry RTD rolling out

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