THE latest addition to the Cadbury Dairy Milk Marvellous range combines marshmallows, jellies and shortcake biscuit pieces.
Rocky Mallow Road is available in 180g and 47g sizes with RRPs of £2.49 and 61p.
Marketing director Matthew Williams said: “We love creating joyful moments for consumers and thrive on pushing the boundaries of innovation.
“The new variant will join Jelly Popping Candy in the range to bring even more fun to the category while driving further incremental growth.
“We hope to bring even more customers to the brand through new flavours and formats, and believe they will provide a great opportunity for retailers to drive impulse sales across the range.”
Mondelez International is spending £3m on promoting the Marvellous range this year with TV, outdoor, PR and digital activity.
Williams said the Marvellous range is now worth £50m and has been the biggest UK chocolate launch in the last three years.