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Tag: Betty Crocker

Betty Crocker Devils food cake

Halloween cake push

General Mills spies a Halloween opportunity for home baking, and the firm has doubled its marketing spend to make the most of it.

Baking for grown-ups

ADULTS are the target shopper for the latest release from Betty Crocker. Three new cake mixes have been released under the new Delights brand, with...
Betty Crocker

Better get the batter says Betty

BAKING mix expert Betty Crocker is encouraging retailers to stock up on batter mix for Pancake Day, 4 March. “The majority of consumers buy...

Home bakers grab a chance to show off

MINCE pies, Christmas cake, Yule log... it’s the season when home bakers have a licence to show off and wow friends and family with...
Up for the cup

Up for the cup – Betty Crocker anticipates growth

CAKE-mix brand, Betty Crocker, is launching two new cupcake mixes to respond to the current home-baking boom. The brand-owner reckons home baking, buoyed by...
Betty Crocker

Bakers who mix it up – Home baking latest

Kits and accessories aim to bring the cup cake revolution to every home and store THE image of the domestic goddess in her frilly pinny...
THE great British bake-off in the nation’s kitchens continues – and it will be helped by a new range of cake mixes from Betty Crocker.

New cakes mix it up for Betty

THE great British bake-off in the nation’s kitchens continues – and it will be helped by a new range of cake mixes from Betty...
Scottish Grocer and Convenience Retailer
Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.
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