THE great British bake-off in the nation’s kitchens continues – and it will be helped by a new range of cake mixes from Betty Crocker.
Designed to meet what the brand owner sees a growing demand for something different, the new range featuring Cinnamon Swirl, Chocolate & Orange Swirl and Orange Drizzle mixes.
The mixes, which produce cakes with a marble effect, follow the earlier launch of the Betty Crocker brand’s Chocolate Swirl mix, now the brand’s second bestselling product. The new Orange Drizzle cake is intended to provide an alternative to the more traditional Lemon Drizzle.
Ed Culf, marketing director at Betty Crocker, said: “We’ve chosen distinctive flavours we know are popular to tap into a consumer desire for variety and an element of uniqueness in their baking.”