Tag: Baxters

Jars of baxters beetroot products

Scotland’s Top Brands: 9. Baxters

Spotlight on No.9 of the top Scottish food and drink brands of 2022, Baxters.

A festive first from Baxters

Baxters Food Group has made its first foray into the gifting market with the launch of a new range of Christmas hampers.
Baxters plant based range

Going big on plant based

Scottish soup brand Baxters has expanded its Plant Based range with the launch of three new flavours.

New beet on the street

Baxters has expanded its beetroot range with the introduction of Salad Beets

International flavours at Baxters

BAXTERS has expanded its ambient offer with the launch of a new plant-based range
Baxters Soup

Go potty for soup

Studies have shown that shoppers perceive soup sold in the chiller to be of a higher quality than soup sold in ambient tins.

A spoonful of charity

Scottish food group Baxters has managed to raise £117,000 for Macmillan Cancer Support

Baxters back, alright

The ‘We Make Super’ campaign includes a 30 second TV ad showing the skill used in creating Baxters soup, and is expected to reach over 34m consumers

Souperb fundraiser

Baxters is celebrating its 150th anniversary with a good turn

New tin celebrates special birthday

Baxters is celebrating its 150th birthday this year, and the Scottish institution has marked the occasion by releasing a special edition tin of Royal Game soup .

McMullen takes Baxters job

John McMullen brings 25 years of experience to the Edinburgh based firm
Family eating vegetables

On a health kick

There’s a ways to go but Scotland’s national diet is evolving, and firms reckon this creates a chance for retailers to get ahead by adapting their offer

The super soups

HEALTH is at the heart of the latest soup launch from Baxters, with the roll-out of the firm’s new Super Good range

Relish the Stateside opportunities

AS the world food market has opened up, people have become more adventurous and are no longer content with standard tomato ketchup or mayonnaise...

Just add sauce

The few long range forecasts available say they expect summer to be ‘average’. With no World Cup or similar event we could do with...

Highland giant launches snack meals range

FOCHABERS-based family-run food manufacturer Baxters has branched out with two new ranges of instant hot meals using some distinctly non-Scottish recipes. Baxters Meal Pots...