Tag: AG Barr

Rubicon

Barr’s Diwali push

SOFT drinks giant AG Barr is gearing up for Diwali, the festival of lights, which falls, this year, on 23 October. Its exotic drinks brand,...

Barr predicts bumper sales

IRN-Bru manufacturer AG Barr is going all out to capitalise on the events of the coming year. “Glasgow 2014 will focus worldwide attention on...

Year to remember

RETAILERS can maximise their sales by stocking products which will be in the spotlight this summer, according to soft drinks specialist AG Barr. The...
AG Barr

Barr ready to splash out

AG Barr has tripled its ad spend – with £1m earmarked for Irn-Bru alone – to make the most of the festive run on...

Spooky snack attack

LEADING soft drinks, cakes, snacks and biscuit producers are intensifying launch and marketing activity on Halloween-themed products in an attempt to boost sales during...
Barr has an Irn-Bru promotion, called Bru-Skies, and two new sour flavours of Rockstar – designed to push summer sales.

Barr Britvic merger bites the dust, revised offer rejected

THE proposed merger of soft drinks firms AG Barr and Britvic was finally called off last month shortly after competition authorities gave a green...
New HQ is in the bag

The nation’s thirst for fizz – Soft drinks

AS Mark Thomson’s analysis on page 40 pointed out, Scottish consumers are very keen on soft drinks. And soft drinks is certainly a category where...
Summer bubbles

Summer bubbles – New flavour from Barr

AG BARR has given its fizzy drinks range the summertime blues with the launch of a limited-edition Bubblegum flavour. Available until early October, the company...
Rubicon plans a ÂŁ2m nationwide ad campaign to promote its exotic drinks to the mainstream market as well as ethnic consumers. Sunny D adds raspberry and passion fruit to its orange juices. Weight Watchers joins the tropical flavour trend with watermelon and mango-flavoured drinks.

Juice feels the squeeze

Smoothies buck the downward trend to grow 6.9% in value JUICE, juice drinks and fruit squashes traditionally do well in summer compared to the rest...
Barr has an Irn-Bru promotion, called Bru-Skies, and two new sour flavours of Rockstar – designed to push summer sales.

Scots avoid a wet loss – AG Barr

WIND, rain, grey skies ... nothing keeps Scots from their soft drinks, especially if they are bright orange and made from girders. AG Barr reported...

The price of confidence – PMP’s

IT seems hard to imagine but there was a time when price-marked packs were few and far between in c-stores. In the days before...

Convenience fuel – essential soft drinks

Though growth has slowed compared to the stellar performance of last year, soft drinks still provide massive turnover for c-stores AS the figures quoted in...

Innovation aids soft progress

SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...
Rubicon’s tropical fruit drinks transformed into lollies and ice cream.

Exotic and cool – Rubicon from Barr

THE tropical flavours of the Rubicon soft drink range – the UK’s biggest-selling exotic drink brand according to Nielsen Scantrack – form the basis...
PACK size is the key to maximising bottled water sales, according to AG Barr.

Secret of Barr’s success? Plenty of bottles

PACK size is the key to maximising bottled water sales, according to AG Barr. Its brand, Strath-more, grew 10% year on year in the...

Barr fires 2014 starting pistol – commemorative can launch

THE commercial build-up to the Glasgow 2014 Commonwealth Games has started with AG Barr’s launch of the first in a series of commemorative Irn-Bru...