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Half and half and nearly square
A new rectangular wrap made with half wholegrain flour is Warburtons’ latest health-related innovation. Following the development of its Half & Half bread, and...
Delivering every day – essential bread & milk
Welcome to SG’s annual quickfire guide to stats, trends, opinions and advice on the key categories that help c-stores succeed
BREAD and milk may be...
Freshening up with local cakes
Stores tell Claire Amber Young that shoppers are turning on to traditional treats
SHOPPERS still want to see well-known biscuit and cake brands but some...
Hot cross loaf
JUST in time for Easter, family-run bakery firm Warburtons has brought back its limited-edition Hot Cross Bun loaf. The non-chocolate treat is presented in...
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