Juices go on a health kick
TWO juice brands aim to appeal to health-conscious shoppers with new products and range extensions in place in time for summer.
Sunmagic has added a...
Snapple adds tea but no sugar
Snapple
A new look, a new size and new flavours are all on the schedule for Snapple this summer.
Following a redesign, Snapple, which is marketed...
Bear range adds two flavours
SPAR has revamped two significant sections of its own-label soft drinks range, which it says has sales worth more than £15m a year. The...
Coke to boost its zero option
Soft drinks giant reformulates and hammers home no-sugar message
PRESSURE on sugar-containing soft drinks was intensified recently when the chancellor announced he would be bringing...
Italian trio land on British shores
BEER importer World Beers is bringing three more Italian craft beers into the country ahead of the summer sales season.
All from the award-winning Birradamare...
Easy over summer ice
COCKTAILS feature in many summer garden parties and barbecues and retailers can take advantage of their popularity by suggesting recipes for summer cocktails and...
Withering humour on the Vine
VINE, YouTube, Twitter and other digital sites are being pressed into action for a digital-only campaign for lemon RTD Hooch.
A previous award winner for...
Coconut clear addition
SUGAR-free flavoured water brand Perfectly Clear has added a coconut variety to its range.
And its online promotional film was watched 39,755 time in the...
Spirit of mellow yellow togetherness
ENGLAND might end up playing Italy in Euro 2016 but an English-Italian collaboration reckons it’s produced perfect mellow yellow drinks for summer.
Pococello is made...
New look for lunchtimes
LUNCHTIME shoppers are being targeted by Britvic in a relaunch of its juice drink brand Drench.
GB marketing director Kevin McNair said: “Adults tend to...
Chocolate makes seven
INCREASING numbers of people are adding coconut water to their drinks repertoire according to Giles Brook, CEO of Vita Coco.
Quoting Kantar Worldpanel figures he...
First sip on screen
AHEAD of summer 2016, Guinness has launched a TV ad to promote Hop House 13 Lager, the latest product in its Brewers Project series.
The...
Will small be beautiful?
BEER and cider giant Heineken has given some of its brands new looks ahead of the summer.
Desperados spirit beers and Old Mout cider are...
Shooting the mud rapids
ADVENTUROUS kids are being invited to take part in their own version of the Tough Mudder obstacle and endurance race in a summer promotion...
Growing appeal of bottled water
A long hot summer can boost bottled water sales enormously but according to one major producer 2016 is already looking good. Nestlé says that...
A taste in time saves the day
FOLLOWING his leading role in the Kronenbourg 1664 advertising campaign last year, French former international footballer Eric Cantona will be back on TV promoting...
