Steps to change its category?
AS covered in last month’s Scottish Grocer biscuits and cakes feature, a new outlook at biscuit manufacturer Fox’s has already seen the development of...
Mars adds more hot chocolate
MARS Chocolate Drinks and Treats is extending its range of treat-size hot chocolate drinks in pouches with the launch of two new products –...
Philadelphia sets out to cause a midweek stir
PHILADELPHIA’s Simply Stir range features in a new TV advert as part of a £1m campaign.
The 20-second ad follows a couple making time to...
Brand giant moves to let the sunlight in
FOR the first time Unilever UK has advertised its corporate umbrella brand on television.
During a prime time X Factor advertising slot, the company took...
Flavoured spirit drinks take flight
DIAGEO has added a new flavoured spirits range to its portfolio with the launch of new Parrot Bay Flavoured Spirit Drinks.
18 months after...
Medal winners
THE recently-rebranded Black Wolf Brewery has been recognised for its draught and bottled beers at SIBA Scotland Regional Beer Competition 2014.
Black Wolf Brewery’s blonde...
Ferrero takes a bite at bite-size
FERRERO is expanding its Kinder brand with a new range of bite-sized chocolate confectionery.
With two different sizes and three variants to choose from, Fererro...
Dynamite makes a big bang
SCOTTISH energy drink Dynamite has blasted onto shelves in a new 3L bottle, price-marked at £1.79.
The brainchild of entrepreneur Athif Sarwar and Garvies...
Brand giant moves to let the sunlight in
C&C Group, the owner of Magners Irish cider, has added new flavours to its low calorie range.
At 103 calories per bottle, Orchard Berries Light...
US beer drops in
WORLD Beers Ltd is bringing an American craft beer into the UK off-trade.
Brewed in the Midwest by the Minhas Craft brewery, Lazy Mutt...
Groomings of the season
MASSIVE brands company P&G has produced its own special Christmas card for retailers this year. The latest infographic from its c-store merchandising advice programme...
Festive to go
SANDWICH and wrap brand Urban Eat has five new limited-edition products for shoppers this Christmas.
The new range features the Turkey Feast Sandwich and Brie...
Smile, and say ‘convenient!’
Sliced and grated lines grow ahead of the market as cheese fans keep buying and increase visits to c-stores
IN theory cheese should do...
Warbies takes bread to heart
BREAD and bakery firm Warburtons has set up a two-year commercial partnership with health charity the British Heart Foundation.
The deal will see the...
KP c-store exclusive £1 packs
KP Nuts has launched a selection of £1 price-marked packs, available exclusively to convenience and independent retailers.
The new KP Nuts £1 PMP handy packs...
Fox’s plots a new future
MIX one conversationally very confident panda, £10m worth of marketing support, a new umbrella branding strategy, a catchline that’s designed – in more ways...
