Tops of the morning
BELVITA breakfast biscuits have a new variety. Belvita Tops, with a chocolate and hazelnut or strawberry topping, are designed to give consumers what brand...
Calypso revamps its Fairtrade juices
CALYPSO Soft Drinks has revamped its Fairtrade Pure Juice range in time for Fair Trade Fortnight next month. The brightly coloured packs have, according...
7up gets original makeover
A new look for 7up Free, stressing the originality of the brand, launched last month. The multi-channel campaign, called #FEELSGOODTOBEYOU, gives the soft drink...
Oven cleaner’s £1m message
OVEN Pride aims to make the most of a predicted post-festive oven-cleaning binge with a £1m marketing push. The brand – the UK’s top...
New blue for dual cig brand
CAPSULE cigarette B&H Dual has had a packaging overhaul which owner JTI says will “reinforce its position as the fastest growing sub-premium cigarette brand,...
Sweet price for Chewits
CHEWY sweet brand Chewits is price-marking two of the sharing bags in its Chewmix ranges at £1, in response to demand for big-night-in, sharing...
Italians start tomato invasion
ITALIAN tomato brand Mutti is launching its premium passata, puree and tins in the UK. Mutti, the top seller in Italy according to IRI...
WKD 2015 edition says it’s showtime
LAS Vegas, the ultimate party town, is the inspiration for WKD’s 2015 special edition. The RTD’s logo has been transformed in the style of...
Stivy’s voice
GAVIN & Stacey star, Mathew Horne, is the new voice of flavoured drinks brand Stivy’s, fronting a three-month independent radio push with Capital FM.
The...
Wrapping up cold
BULMERS is using yarnbombing and social media to position its cider as a drink for winter. As part of its #LiveColourful campaign, the brand...
Cream hits the big 4-0
IRISH cream liqueur Baileys is 40 years old this year. It was created by David Dand, whose idea was to blend cream and whisky...
Empty nesters snack champs
SCOTLAND is home to just under 9% of the population of Great Britain, but it accounts for 10% of take-home sales of snacks...
More to meat
WHILE bags of crisps, nuts and similar products may still account for the largest share of the snacks market, Kerry Foods reckons there’s increasing...
Pulling power
IT has been another busy year for some of the UK’s biggest names in snacks – and it’s not over yet.
Through 2014, the brand...
Popcorn goes for freedom
FREE-FROM snack producer Ten Acre has launched a new range of popcorn.
Gluten, dairy and MSG-free, as well as suitable for vegans, Ten Acre...
Healthy look
WHITWORTHS has redesigned its snacking range in a bid to appeal to health-conscious consumers.
The new design of its snack packs of dried fruits highlights...
