Brek puts bear on the box

Ready-BrekCHILDREN’S cereal brand Ready Brek is putting its health information front and centre on its new packaging.

It also aims to strengthen its child-friendliness by introducing a teddy bear character to its packaging design.

Commercial marketing manager Hannah Flannery said: “We’re thrilled to be relaunching Ready Brek and introducing the Ready Brek bear.”

To show people that Ready Brek is more than a breakfast cereal, the new packs have cut-out and keep smoothie recipes.

Flannery added: “Ready Brek Original is made only from finely milled wholegrain oats and flour, vitamins and minerals, with no added salt or sugar, and delivers a super smooth and nutritious start to the day.”

• Empire Bespoke Foods has signed an exclusive deal with US cereal company Post for its ready-to-eat and hot cereal brands.

The range includes Marshmallow Mateys, Meal Smores and Apple Zings as well as Cocoa Pebbles, Alpha Bits, Waffle Crisp and Pebbles Cups.