Jimmy’s adds a limited edition variant to bring indulgence
READY-TO-DRINK coffee brand Jimmy’s Iced Coffee has launched a new limited edition flavour with its new Caramel Waffle coffee drink.
Aiming to add in some extra indulgence to the Jimmy’s range, the new Caramel Waffle variant will hit the chiller this autumn and present retailers with an additional opportunity to capture some extra sales.
The smooth iced coffee drink has been combined with a biscuity, caramel flavour that aims to recreate the taste of the centre bite of a caramel waffle treat, or stroopwafel.
The new drink is available to the convenience channel now in a 250ml SlimCan format with an RRP of £1.70 per can.
A spokesperson for Jimmy’s Iced Coffee said: “The launch comes as Jimmy’s continues to invest in flavour-led innovation to fuel brand growth and entice more shoppers to the category.
“The Caramel Waffle flavour is set to do just this by appealing to shoppers seeking premium and indulgent ready-to-drink coffee options. With its rich and warming profile, the new variant is perfectly timed for autumn and winter, as consumers look for more comforting flavours.”
