Dairy business can deliver profits and shoppers for retailers
PROVIDING essential products and backing that up with social media marketing are key to driving footfall and sales, reckons Mills Milk.
And the Scottish dairy business believes it is ready to help convenience retailers with both aspects, claiming all its products are absolute necessities for stores and, of course, their shoppers.
Mills Milk social media and marketing manager Lauren Murray said: “Imagine a customer stopping by their local shop for a loaf of bread – our Kingsmill loaves are a perfect choice.
“While they’re there, they’ll remember they need cream for dessert, and our Elmlea pots are not only well-priced but also popular and long-lasting.
“As they browse, our colourful milkshakes will catch their eyes as a special treat to take home. And finally, they won’t forget to grab some farm-fresh eggs, ideal for a hearty weekend breakfast.
“Impulse purchases won through Mills products means our retail customers will retain their shopper base and be known for always having the best products for their customer available.”
Murray also argued that, whether you love it or hate it, social media is essential for any business.
She said: “That’s why we partner with our customers to provide ready-to-use content tailored for their channels, as well as collaborative opportunities within our vibrant communities.
“Need product images for advertising? Just let us know – we’ve got you covered.”
Bio&Me go with the gut instinct
GUT health food brand Bio&Me believes interest in such products is at an all-time high – and continues to grow as more consumers reap the benefits of healthier choices.
The producer of granolas, porridges, mueslis, live kefir yoghurts and flapjacks thinks the trend will further evolve in 2025.
Bio&Me pointed to the fact that Google “gut health” searches have risen 243% in the last two years and said there is a growing demand for healthier to-go breakfast and snacking as more people head back to the office.
The firm pointed to its new Porridge+ range as being the ideal solution for retailers to stock to meet these consumer demands.
The revamped pots range has a fresh look, a new Golden Syrup flavour, improved recipes for Original Seed & Nut and Apple & Cinnamon, and two gluten-free options – Spiced Apple and Nice & Nutty.
And consumers get more for their money, with the product weight going up 12% from 58g to 64g for the same RRP of £1.15 per 65g pot.
Bio&Me chief exec Jon Walsh said: “These pots of joy also feature a PEFC certified paper pot, making them good for your gut and now good for the planet.”
