Wake up and smell the barista-style options
GLOBAL coffee brand Kenco has expanded its Millicano line with the addition of three new barista-style instant coffee drinks.
With an aim to elevate the at-home coffee drinking experience, the Jacobs Douwe Egberts (JDE) owned brand has launched a Kenco Millicano Creamy Cappuccino, Millicano Cadbury Mocha and Millicano Smooth Latte.
All three are currently available exclusive to Sainsbury’s stores under a promotional price of £3.50 before rolling out across all major retailers from July to October, when it will come with an RRP of £4.99.
Blended with instant coffee, ground beans and creamy foam, the new recipes aim to offer an instant solution to consumers without a coffee machine at home.
Whilst coming in recyclable tinned cans as well, each pack contains single-serve sachets to help keep the coffee making experience a convenient and easy one for shoppers.
Further to this, Kenco has teamed up with the major UK chocolate brand Cadbury with its Mocha variant, helping to attract customers through a well-known brand as well as celebrate the Cadbury’s 200th anniversary year.
The launch will be supported by an extensive £1million digitally lead above-the-line campaign with additional activations across grocery.
Roberto De Felice, marketing director at JDE UK & Ireland, said: “We are delighted to be expanding our market-leading Kenco Millicano range to include the UK’s most popular coffee shop orders.
“Our new range offers an elevated instant solution for consumers to personalise and recreate their fvaourite coffee shop orders at home, giving retailers a unique opportunity to appeal to a new category of shoppers.
“It is particularly exciting to be working with Cadbury, bringing two heritage brands together. Having celebrated 100 years of great tasting coffee with Kenco, we’re now looking forward to launching our Kenco Millicano Cadbury Mocha in the year of Cadbury’s 200th birthday.”
