Scoop for Brothers with new flavour
SOMERSET cider brand Brothers has added a classic ice cream flavour to its portfolio.
Coming in time for the summer months, the new Brothers Raspberry Ripple flavour brings raspberry flavours with vanilla to try to recreate the taste of the classic ice cream.
The new launch comes in a variety of formats, including 500ml and 330ml glass bottles as well as 6x330ml and 10x330ml can multipacks.
And the new flavour will be supported by a tranche of marketing, such as influencer partnerships, social media activations and POS materials to help drive visibility in stores.
Nicola Randall, head of marketing at Brothers Drinks Co, said: “Flavour innovation is what we do best at Brothers. We break the mould and bring all-new flavours to the cider category; we know our range of curious flavours has broad appeal across a wide range of consumers.
“We’re adding to our successful range of highly original variants with Raspberry Ripple, which draws its inspiration from the world of ice cream.
“The new flavour will hold strong appeal for impulse shoppers and comes hot on the heels of our already popular Cherry Bakewell variant launched in 2022.”
Westons on-pack promotion celebrates season
WESTONS Cider has launched its biggest ever on-pack promotion across its Henry Westons range in a bid to boost retailer profits.
Returning for its eighth year, the Henry Westons promo will run until August across 11 million promotional bottles.
As part of the promo, consumers are in with the chance to win cash prizes up to £1,000 as well as “exclusive money-can’t-buy ‘Henry Westons Vintage Moments’ packages”. The prizes include barbecues, luxury picnics and an outdoor cinema set-up.
Holly Chadwick, Henry Westons brand manager at Westons Cider, said: “With warmer weather on the way, and a flurry of bank holidays on the horizon, now is the perfect opportunity to promote the range, giving back to our fans and helping retailers to boost their profit margins throughout the all-important summer months.”