BRITVIC is set to boost the Rockstar Refresh range with two new variants.
Expanding the energy drink range, Rockstar Refresh Watermelon & Kiwi and Strawberry & Lime offerings will be available across all channels from April.
The two newcomers are currently available exclusive to Tesco stores until the end of the month.
Both a plain pack as well as a price marked format will be seen across the new flavours with an RRP of £1.35 for the plain pack and a £1.29 PMP.
The 500ml cans only contain 21 calories each and are zero-sugar.
Britvic said it aims to offer consumers more choice when it comes to tapping into increased consumer demand for healthier options across soft drinks, with these new releases as part of the firm’s Healthier People sustainability agenda, as well as helping retailers to drive sales across the category.
Ben Parker, retail commercial director at Britvic, said: “Consumers are on the lookout for healthier drinks choices that don’t compromise on taste.
“Rockstar Refresh is an invigorating new energy drink, with refreshing flavours, that defies energy drink taste expectations.”
