Stay part of the party

EISBERG reckons it has Christmas sorted for consumers looking to cut back on alcohol consumption with its latest launch.

Eisberg Mulled Wine 0.0% marks the latest addition to Eisberg’s selection of low and no alcohol wines.

An alcohol-free take on a Christmas classic, Eisberg Mulled Wine is currently available in Tesco stores at an RRP of £3.00 and, as with the rest of Eisberg’s range, is suitable for vegans.

Schloss Wachenheim, the firm behind the alcohol-free wine brand said that one in five adults are now regularly drinking low or no alcohol alternatives.

This can present retailers with the opportunity to drive sales with consumers looking to watch their alcohol intake over the festive season, Eisberg reckons, by tapping into the new consumer demand for low and no alcohol alternatives.

And along with its alcohol-free nature, Eisberg said each 125ml serving of the wine contains just 70 calories, calling it another bonus for those shoppers cutting back this season.

Key account manager for UK & Ireland at Schloss Wachenheim, Dan Harwood said: “In recent years, demand for alcohol-free alternatives to wine, beers and cocktails has skyrocketed, driven largely by younger generations seeking a more balanced, healthy lifestyle.

“We’re excited to introduce Eisberg Mulled to our range. The wine has intense spice and dried fruit aromas and it is perfect served warm with touches of orange peel.”