FUNCTIONAL drinks firm Bounce Back believes consumers are still willing to spend a little extra to look after their health despite the cost-of-living crisis.
That’s in part because shoppers have become more mindful about their drinking habits and also want to ensure they can function at their optimum to cope with the stresses of everyday life.
So buyers are looking for products to support needs ranging from relaxation to hydration.
The brand said it fits into the trend for more natural, healthier and sustainable options as Bounce Back works to replenish the body with a formula of 17 vitamins, amino acids and minerals.
The cans are also recyclable and Bounce Back sells four-tin multipacks in two flavours – Raspberry and Tropical.
